Empowering Athletes to Go Professional

The Circle Around
the Athlete.

Athletes Circle is an athlete-first commercial and media agency. We help athletes turn performance, story, and credibility into sustainable partnerships and long-term value centered at building a legacy.

Our Services Who We Are
200+
Brands in Network
3+
Years Experience
20+
Projects
Global
Network

Why We Do What We Do

Vision &
Mission.

VISION
Long-term value, local impact

To build an athlete platform in Saudi Arabia that enables athletes' careers by defining their legacy, telling their story, and leaving a lasting impact.

MISSION
Turning ambition into a multi-dimensional brand

To manage and grow athletes' commercial value; building brand partnerships and long-term career sustainability.

The Story Behind Athletes Circle

How We Got Here.

1

We Were Close

Athletes weren't clients — they were part of our circle.

2

We Saw the Struggle

Talent and visibility were there, but opportunities were limited.

3

We Lived It

One of our founders experienced it firsthand as a professional athlete.

4

We Knew the System

We worked across the sports ecosystem as consultants — understanding how brands, talent, and deals operate.

5

So We Built Athletes Circle

To turn potential into structured, scalable, and lasting success.

Our Philosophy

Why a Circle?

01
No Beginning, No End

A continuous system — always evolving, always building.

02
Built Around the Athlete

Everything connects back to one center: the athlete.

03
One Ecosystem

Brand, content, partnerships, and community — fully integrated.

04
Compounding Value

Every move builds on the last — creating momentum over time.

05
Beyond Moments

We don't stop at campaigns — we build long-term growth.

06
No Limits

No rigid scope. No fixed boundaries. We go where the opportunity is.

How We Empower Athletes

Services for
Athletes

01

Athlete Representation

Strategic career management, stakeholder relations, contract support, and long-term athlete development.

02

Sponsorships & Commercial Partnerships

Partnership sourcing, brand matchmaking, commercial negotiations, and revenue generation.

03

Personal Brand & Media

Positioning, storytelling, content strategy, media exposure, and audience growth.

04

Campaigns & Activations

Content production, brand campaigns, appearances, events, and partnership execution.

05

Strategy, Advisory & Protection

Commercial advisory, ecosystem connections, rights management, reputation protection, and growth optimization.

We Help Athletes

Build Their Brand
Grow Their Audience
Secure Partnerships
Execute Opportunities
Protect Their Legacy

How We Amplify Brands

Services for
Brands

Our Services for Brands

01

Partnership Strategy

Building strategic partnerships that drive brand growth and business impact.

02

Athlete & Talent Access

Connecting brands with the right athletes and talent to amplify their message.

03

Campaigns & Activations

Creating engaging campaigns and experiences that maximize audience engagement.

04

Content & Storytelling

Crafting compelling content that strengthens brand narratives and audience connections.

05

Ecosystem Connections

Leveraging industry networks to unlock valuable opportunities and partnerships.

Our Circle

The Athletes
We Elevate

Profiles of Our Circle

Olympic Athletes Global Football Stars Saudi Record-Breakers Talent Development / Semi-Professionals

Sports of Our Circle

Cross-Country Skiing Rowing Freediving Surfing Track Football

The Team

Behind
the Circle.

Yahya Alkhard
Co-Founder
Yahya Alkhard

5+ years of experience in management consulting, with a specialized focus on strategy and investment within the sports and entertainment sectors.

Lamees Abuzenadah
Co-Founder & General Manager
Lamees Abuzenadah

3+ years of dedicated experience in managing partnerships, with a specialized emphasis on the sports industry.

How We Work

Circle
Impact

Commercial value starts with positioning. Our work turns athlete credibility into partnerships, media relevance, community trust, and long-term career equity.

7x
Cash deal value increase
2x
Original sponsorship ask secured
100%
Sponsorship value uplift
Annual
In-kind athlete support secured
End-to-end
Partner campaign management
Cash + In-kind
Value unlocked for athletes
International
Milestone campaign delivered
Performance costs
Turned into brand support

Are You Ready to Join the Circle?

Let's Work
Together

Allow us to put you at the center of your ecosystem and maximize your value. Reach out and we'll start the conversation.

info@athletes-circle.com
Athletes Circle
@athletescircle.sa

Got Questions?

Frequently
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